Rooted in China’s stainless steel industry since 2004, Mellow Group has evolved into a diversified private enterprise with MELLOW as its core brand, complemented by four specialized sub-brands—Lisheng, Tianhong, Senmei, and OAT. Guided by the philosophy "Born for Beauty, Striving for Beauty," the brand matrix integrates professional strengths across sectors, delivering high-quality products and services to global markets.
As the group’s flagship brand, MELLOW embodies the core value of "crafting beauty through innovation." It oversees the group’s overall strategy, spanning stainless steel core businesses, cross-sector expansion (pharmaceuticals, finance, non-metallic materials), and global market layout. With over 600 employees and six key production bases nationwide, MELLOW is recognized as a leading Chinese enterprise specializing in stainless steel coils and customized surface materials. Its commitment to quality, competitive pricing, and prompt delivery has earned widespread reputation in domestic and international markets (Middle East, Southeast Asia, Russia, Korea, etc.).
Founded in 2004 (formerly Lisen, renamed in 2008), Lisheng is Mellow’s strategic hub in South China. As a comprehensive industrial and trading enterprise integrating processing, trading, warehousing, and logistics, it specializes in 200/300/400 series stainless steel coils, flat plates, and colored plates. With annual revenue exceeding RMB 2 billion, Lisheng provides high-end customization and one-stop steel services, solidifying the group’s presence in the southern market.
A benchmark sub-brand in East and Central China, Tianhong operates through two key entities:
- Wuxi Tianhong (established 2007): A leading industrial and trading enterprise in East China with annual revenue nearly RMB 3 billion, specializing in stainless steel coils/plates and in-house logistics.
- Hunan Tianhong (put into production 2011): A provincial key project covering over 320 mu, focusing on cold-rolled stainless steel for food machinery, medical devices, and architectural decoration. The "Tianhong" brand is widely trusted in central, eastern, and southwestern China.
Established in 2006, Zhaoqing Senmei is a Guangdong High-tech Enterprise with over a decade of expertise in stainless steel surface treatment. Boasting dozens of practical patents and quality certifications, it specializes in 201/202/304/430 series coils/plates, offering processes like 8K mirror finishing, vacuum plating, and anti-fingerprint treatment. Its color-coated steel products are praised for high strength and corrosion resistance, gaining global recognition.
Launched in 2021, OAT focuses on high-end custom stainless steel outdoor furniture. Based in Foshan, its 40,000㎡ factory features advanced automated production lines, specializing in durable, weather-resistant (waterproof, fireproof) outdoor cabinets. With comprehensive OEM/ODM services tailored to client needs, OAT has emerged as a trusted name in the global high-end furniture segment (official website:
https://www.oathomelife.com/).
From core stainless steel to diversified sectors, Mellow’s brand matrix combines scale, specialization, and innovation. Together, MELLOW and its sub-brands continue to fulfill the group’s mission—sharing beauty with society through professional strength and unwavering commitment.
